scale mrr
Done-for-you Skool communities

We build, fill and run your Skool community, and we get paid on the members who stay.

Your offer, your course library, your room and your content engine, all designed, produced and operated by us. You host one call a week and spend twenty minutes a day in the room. Every month starts from last month's base.

Who it's for Coaches and creators With an audience and something worth teaching
Launch 7 days From sign-off, with no course recording required
What it costs $1,000 once, then 30% No retainer. Platform and editors billed to you direct
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Pick a time. Thirty minutes, no pitch.

We look at the audience you already have, set the price band your niche sits in, and do the arithmetic out loud so you can see the member count the number needs. If your audience will not pay monthly, we say so on the call.

Read the rest of the page first if you would rather. The calendar is at the bottom too.

30 minutesNothing to installNo contract to read
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01  ·  The problem

High-ticket is a month you have to re-win.

Every structural force in this market is working against a five-figure offer right now. Buyers cannot afford it the way they could two years ago, closers are harder to hire and harder to keep, lead quality has to be perfect before the model works at all, and one ad account decides whether next month happens.

The result is a business with no base. Your best month tells you nothing about your next one, and the month after a great one still starts at zero.

Meanwhile there are Skool communities charging $9 to $200 a month doing $200k to $300k in monthly recurring revenue, several of them with no ad spend at all. Same audience, same expertise, different pricing structure.

Twelve months, same effort, two different shapes
123 456 789 101112 High-ticket: what you closed that month Recurring: what carried over before you did anything
Both businesses did the same amount of work. The red business has to produce its whole number again every thirty days. The green one opens each month at whatever last month finished on, minus churn, and everything sold after that is growth on top.
High ticket, the downside

A month you have to re-win.

  • ×Never consistent, never predictable.You close $40k in March and $6k in April with the same team, the same ads and the same offer. Nothing in March told you April was coming.
  • ×Hard to sell, and the selling is stressful.Twenty calls booked, twelve show, three close. On the first of next month that number resets to zero and you do all of it again.
  • ×The buying power is not there.The objection is rarely the offer any more. It is the payment plan, the second card, the spouse conversation. That is an affordability problem and no script fixes it.
  • ×A tiny addressable market.At $8,000 you are only talking to the small fraction of your audience who can move that much money this week. The other 95% follow you, watch everything and never buy anything.
  • ×Good closers do not want your offer.A skilled closer takes months to train and leaves the week a better offer appears. You end up carrying the sales load yourself or rebuilding the team every quarter.
  • ×One platform away from zero.The ad account gets banned on a Tuesday and there is no income for four, five, six months while you rebuild. There was no base underneath the ads.
  • ×AI is compressing what you can charge.Every month it gets harder to justify five figures for something a buyer believes a model can partly do. That gap only widens from here.
Twelve good months in a row is twelve separate wins.
Low ticket, the upside

A month that starts full.

  • ✓Consistent and predictable.Next month is this month, plus new members, minus 5% to 10% churn. At 1,200 members you can tell someone in August roughly what November looks like and be close.
  • ✓You never start from zero.A bad month is a step down, not a reset. A quiet December costs you 8% of the base instead of costing you the whole number.
  • ✓Almost everyone can afford it.$27 a month is a decision someone makes in the time it takes to read the page. No payment plan, no second card, no spouse conversation.
  • ✓Your whole audience becomes addressable.The same 50,000 followers who could not buy an $8,000 offer can mostly afford $50. You stop monetising the top 2% and start monetising the middle.
  • ✓Nobody has to close anything.A 7-day trial and a page do the work that a closer used to do. There is no sales team to hire, train, pay or replace.
  • ✓A ban does not end you.If the ad account dies, the members who joined last year keep paying while you rebuild the front end. The revenue is not sitting on the platform that banned you.
  • ✓It compounds into something sellable.Recurring revenue with a known churn rate has a multiple attached to it. A pipeline of $8k projects does not.
Twelve good months in a row is one win, repeated.
02  ·  The model

The pricing structure software has run on for twenty years.

None of this is a new idea, and that is the point. Low price, charged monthly, retained for years, revenue compounding off a base instead of restarting every thirty days. It is the most proven business model of the modern era, and it built almost every company with a real valuation attached to it.

What changed is that you no longer need engineers to run it. Skool puts the course, the community, the live calls, the payments, the gamification and the referral tracking in one product, so a coach can operate a software-shaped business on top of what they already teach.

Why Skool specifically

One platform, one link, nothing to integrate.

No stitching a course tool to a community tool to a payment processor to a calendar. Members land in one place, pay in one place and stay in one place, which matters because every extra click between attention and payment is churn you never see. It also has member referral commission built into the platform, which is how we get paid without ever sending you an invoice.

Course platform Community tool Payment processor Calendar and calls Affiliate tracking One room, one link Course, community, payments, calls, referrals
The arithmetic

How you get to $100k monthly recurring revenue.

There is no single right price. There are three roads to the same number, and your niche decides which one you are on. Here is what $100k a month actually looks like at three different price points.

Price
Members
Monthly recurring
What that road looks like
$9
10,000
$90,000
The volume road. At $9 the ad maths works from day one, so paid traffic can scale it, but it needs a genuinely large audience and airtight onboarding.
$27
3,500
$94,500
The middle road. Small enough to fill organically, big enough that every member matters. This is where most creator audiences land.
$97
1,000
$97,000
The narrow road. A thousand serious people in one professional-grade room. Fewest members, highest expectations, hardest retention to earn.

Same destination, three completely different businesses. The band comes from your niche. $29 to $59 for hobby and lifestyle, $49 to $99 for income-opportunity, $99 to $199 for professional and B2B. It decides how many members you need, not whether the number is reachable. Setting that price correctly is the first thing we do, because everything downstream is arithmetic on top of it.

5 to 10%

Realistic monthly churn on a well-run community. Once you know that number, acquisition stops being a guess and becomes arithmetic against lifetime value.

1 call/week

Your entire delivery obligation past 100 members. No 1:1 calls, no DMs, no personal availability as the product.

03  ·  What we do

Three jobs, in order. That is the whole machine.

Attention puts the right viewer in front of one link. Conversion turns that viewer into a trial and the trial into a paying member. Retention keeps them, and the wins they post become the proof that makes the next round of attention work better than the last.

123 Attention Conversion Retention THE TRIFECTA Run in that order, on repeat, forever.

Every corner fails without the other two.

Traffic with no conversion is a wasted audience. Conversion with no retention is a leaking bucket. Retention with no attention is a room that slowly empties. We run all three, which is the only reason the number goes up instead of sideways.

The wins members post in month three are the raw material for the content that fills month four. That is the loop, and it is the reason this compounds instead of plateauing.

HooksShort-formAbout pageVSL Trial flowActivationWinsChallenges
01

Attention. Organic first, paid only when it is earned.

We run the entire creative department: hooks, scripts, the content calendar, the editor briefs. You are not handed a strategy and asked to figure out what to post. The content gets written and produced for you.

Ads stay off until organic proves the message. There is no sense buying traffic against a hook nobody has tested for free. Once organic is producing real data on which hooks land, what a member is worth and what one costs, paid stops being a bet and becomes a dial we turn up.

We own: content strategy, hooks, short-form scripts, editor management, distribution, and paid media once the numbers justify switching it on.
02

Conversion. One page, one link, one job.

We script and produce the VSL, then optimise everything around it against real numbers: the offer, the price, the button, the benefit tags, the FAQ, the trial. The whole funnel is a single page, so there is no external funnel to build and nothing to maintain.

The content and the page are designed together, so the person the content attracts is the exact person the page is built to convert. The pricing plan is set here too: the monthly band for your niche, the annual, and the founding rate that locks your first cohort in for life.

We own: the VSL, the About page, the offer and pricing, the proof wall, the trial flow, and the ongoing optimisation against visit-to-trial and trial-to-paid.
03

Retention. The number the whole model rests on.

The target is 5% to 10% monthly churn, and it is ours to hit, not yours. That single number is what turns a community into a business you can forecast. Every month opens at last month's base, minus churn, plus everything we brought in.

Which makes growth one piece of arithmetic. As long as new members outnumber churned members, the number goes up. This is also where the AI community manager lives. It drafts the daily posts, personalises welcome and check-in messages at scale, and flags at-risk members before anyone has to go looking.

We own: activation, the daily posting rotation, AI community management, challenges, inactivity sweeps, the cancel-save flow and win-backs.
04  ·  The course

You do not build the course. We do.

This is the part most coaches assume is the hard bit, and it is the part you do the least work on. You are not writing a curriculum, filming forty hours of modules, or working out what order to teach things in. We build the entire program inside your Skool classroom and hand it over finished.

Most of what belongs in it already exists. You have years of YouTube videos, podcast episodes, webinar recordings, old course files and call transcripts, and almost all of it maps onto the curriculum somewhere. We ingest the library, map it against the staircase, and only script what is genuinely missing.

In practice that leaves a handful of 60-minute recording sessions instead of a course build. Your classroom has live modules in it on launch day, and it keeps filling from your weekly calls after that.

From the library you already have to a finished classroom
WHAT YOU ALREADY HAVE WHAT WE DO WHAT YOU END UP WITH YouTube library Podcast episodes Webinar recordings Old course files Call transcripts Map it against the curriculum Then script, record and edit only what is missing YOUR PART 60-min sessions Module 1 6 lessons and an assignment Module 2 5 lessons and an assignment Module 3 6 lessons and an assignment Module 4 4 lessons and an assignment Module 5 5 lessons and an assignment Module 6 6 lessons and an assignment Plus the Vault, levels, unlocks and gating, so the classroom releases itself in the right order.
The staircase runs from your buyer’s start state to their first visible result. Every module ends in an assignment posted back into the room, which is what turns a course library into a community that actually moves.

The curriculum

5 to 8 outcome-named modules with 4 to 6 lessons each, sequenced so a member reaches a first visible result inside 30 days. We name them, order them and write the assignments.

The gap map

A line-by-line map of what your existing library already covers and what does not exist yet. You only ever record the second list, and you get it as a short shot list, not a brief.

AI-assisted production

Where it fits, we generate the animation and assemble modules out of what you have already said on camera, so the library fills faster than you could film it.

Editing to spec

Every lesson cut to the 5 to 15 minute standard, branded, titled and described. Editors are sourced, briefed and managed by us, and billed to you direct at a price agreed before anything starts.

The classroom build

Modules loaded into Skool, plus levels, unlocks, gating and the Vault, so the classroom releases itself in the right order without you managing access.

It keeps filling

Your weekly call is raw material. We mine every recording for lessons, so the library grows every month without a single extra filming day.

Your entire recording obligation

A handful of 60-minute sessions, and nothing else.

No scripting, no slide decks, no editing, no uploading, no thumbnails, and no course platform to learn. You sit down for an hour at a time and answer what the gap map asks you, and the next time you see that material it is a finished module sitting in your classroom.

05  ·  The engagement

An operating partner, not an agency you brief.

This is not a consultant handing you a strategy deck and a project board. We run the machine: the offer, the classroom, the room, the rituals, the content and the numbers, against standardised operating procedures that every community we run is built on.

Seven days from sign-off to a room people can join
123 456 7 Offer andprice Coursearchitecture Productionand editing The room,built to spec About pageand VSL Launchcampaign Doorsopen Day 1Day 4Day 7 Retention work starts the day the first member joins, and never stops.
Every one of these is ours to produce. Your only input in the build week is approvals and a handful of gap recordings.
Your side of it

One call a week. Twenty minutes a day.

  • ✓Twenty minutes a day in the room. Comments and replies. Owner presence is the single biggest retention driver and there is no substitute for it.
  • ✓One live call a week. Sixty minutes, same slot, never cancelled. We produce the run-of-show, you show up and teach.
  • ✓Gap recordings. A handful of 60-minute sessions to fill what your existing library does not already cover.
  • ✓Approvals, quickly. Offer, pricing and the content calendar. We draft, you decide.
Out of scope

What we don't do.

  • ×Be the face of the community, because members join for you and that cannot be outsourced
  • ×Pay for Skool, software, editors, or ad spend
  • ×Host your weekly call, or deliver 1:1 coaching to members
  • ×Run paid traffic before the retention numbers earn it, because filling a leaking bucket is how this fails
  • ×Guarantee a revenue figure, because the alignment is the guarantee
06  ·  How we're paid

No retainer. We earn on the members who stay.

You pay once to get built. After that we only make money when your members do, which means the entire ongoing cost of this engagement is a share of revenue that did not exist before we started. If the community makes nothing, so do we.

What happens to every $100 a member pays
$70 $30 stays with you is our entire fee AND ONLY WHILE THEY STAY Month 1 Month 2 Month 3 Month 4 They leave We earn nothing Our income and your income stop on exactly the same day, for exactly the same reason.
This is why churn is our KPI and not yours. A member who cancels in month two costs us the same thing it costs you, which is the only structure where retention work actually gets done.
Phase one, the build
$1,000 one time

Paid once, at kickoff. It covers the entire seven-day build: offer and pricing, the course architecture and ascension ladder, the room, the About page and VSL, and the launch campaign. You never pay it again, and there is no monthly fee behind it.

Phase two, the performance
30% of every Skool purchase

Collected automatically through Skool's built-in member referral commission, and backed by a written revenue-share so the contract is the claim and the link is only the convenience. We earn on a member for exactly as long as they stay, and nothing at all when they leave.

What you pay for directly

Three running costs sit with you, and none of them come to us.

  • The Skool subscription. Paid to Skool, on your account, in your name. The community is your asset and stays your asset, which is the whole point of it not living on our login.
  • Editors. Every lesson and every short gets cut by an editor. We source them, brief them, manage them and hold them to the spec, but we do not pay them. The price per edit is agreed with you in advance, and nothing gets sent to an editor without your approval first.
  • Ad spend, if and when we turn it on. Never before the retention numbers earn it. Paid on your card, to the platform, and we only recommend switching it on once we can show you what a member costs against what one is worth.

We would rather you saw these up front than found them later. They are the only money that leaves your account beyond the $1,000 and the 30%, and every one of them is a real cost paid to somebody else, not a margin hidden inside a retainer.

07  ·  Proof

This is already happening. Mostly without an operator behind it.

None of the numbers below are ours to claim. They are what is already running on the platform. The point is that the model works, and that almost every operator hitting these numbers is doing the content, the retention and the course production themselves.

Monthly recurring revenue, communities already on Skool
A good high-ticket month $9 a month, 25,000 members $100 to $200, organic only and next month may be zero running paid ads profitably no ad spend at all $40k, if it lands $225k $200k to $300k
Same platform, same tools, no agency behind any of them. The gap between those bars is not talent, it is pricing structure.
$9 / month

25,000 members

Communities charging $9 a month with 25,000 members, and running paid ads, because at that price the funnel arithmetic obviously works.

$100 to $200 / month

$200k to $300k MRR

Communities in the $100 to $200 band doing $200k to $300k in monthly recurring revenue entirely organically. No ad spend at all.

Ongoing

The migration

A steady move of YouTube and Instagram creators shifting their monetisation into Skool communities, because the audience was already there and the pricing finally fits it.

08  ·  Questions

The questions we always get.

Do I have to shut down my high-ticket offer?

No. This is a recurring layer underneath the business you already have. It catches everyone who cannot afford the high ticket, it funds acquisition for everything above it, and it gives you a base to plan against. The two feed each other. The community is where your next high-ticket buyer gets to know you.

How big does my audience need to be?

Smaller than you think, because the price does the work. At $27 a month a few hundred members is a real business, and at $97 a month it takes a thousand people to reach six figures a month. What matters more than size is whether your audience has a problem worth paying for monthly, and that is the first thing we look at on the call.

Do I have to record a course?

Not from scratch. We ingest what you have already published across YouTube, podcasts, old courses and call recordings, map it against the curriculum, and only script what is genuinely missing. In practice that is a handful of 60-minute sessions instead of forty hours of course-building.

What does it actually cost me to run?

$1,000 once, then 30% of what members pay. Three running costs sit with you and are paid to the people providing them, not to us: Skool's own subscription, your editors, and ad spend if and when we turn it on. Editing is priced per edit and agreed before anything starts. Beyond those, there is no retainer at any point.

What happens if the community doesn't grow?

Then we earn almost nothing, which is the point of the structure. Our income is a share of revenue that would not exist without the work, so the alignment is the guarantee. We do not offer a revenue figure, because anyone who does is guessing on your behalf.

How long until it's live?

Seven days from sign-off to a room people can join: offer and pricing set, the course architecture built, the first modules live, the About page and VSL produced, and the launch campaign in market. Retention work starts the day the first member joins.

09  ·  Book a call

Let's build the room.

One thing we need from you: show up in the room. Everything else is ours, and after the first thousand dollars we do not get paid unless your members stay.

What happens on the call
  • We look at what you already have. Audience size, where it came from, what you publish, and what people already ask you for.
  • We set your price band. Hobby and lifestyle, income-opportunity, or professional and B2B. That one decision sets everything downstream.
  • We do the arithmetic out loud. How many members that band needs to reach the number you want, and whether your audience is big enough to get there.
  • You get a straight answer. If your audience will not pay monthly, we say so on the call instead of selling you a build.
Thirty minutes. Nothing to install first, and no contract to read.
Booking

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